miércoles, febrero 11, 2009

¿Te quedan ganas de fumar?

Y de nuevo volvemos con las campañas morales, en este caso nos referimos a una muy creativa en contra el cigarrillo... en la que la agencia Everest Brand Solutions diseñó un material impreso para Cancer Patients Aid Association en India.

La actividad consistió en implementar el material en los techos de las salas de fumadores con una vista interna desde una tumba para crear conciencia de los daños del cigarro en todos aquellos fumadores...

Bastante creativa a mi parecer

Después de ver eso... ¿volverías a fumar?


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