La conocida marca Chupa-Chups en Frankfurt, Alemania, ha transformado los señalizadores de tránsito en chupetas gigantes, como estrategia comunicacional para conectar el mensaje directamente con su público objetivo, los niños, en plena temporada de regreso a clases.
Llamativo y el mensaje va directo al target.
Che!
lunes, septiembre 22, 2008
Chupa-Chups
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