miércoles, septiembre 17, 2008


La marca de chiclets estadounidense DENTYNE ha lanzado a la calle su campaña en donde su principal intención es alejar a los jóvenes del mundo virtual e incitarlos a compartir su tiempo con amigos en vivo bajo el copy "Make Face Time". DENTYNE juega un papel fundamental al otorgarle a los muchachos la seguridad que brinda un aliento fresco y agradable.

Muy buena iniciativa para tratar de alejar a los jóvenes de las computadoras aunque, a consecuencia de esta misma causa, es posible que el mensaje no conecte directamente con el target que, habitualmente, se encuentra detrás de una computadora.


6 comentarios:

Anónimo dijo...


Thanks for sharing this link - but unfortunately it seems to be down? Does anybody here at campomagnetico.blogspot.com have a mirror or another source?


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