La comunicación de las marcas de hoy comienza a escribirse con un creador diferente. Todos los días encontramos nuevos ejemplos que nos demuestran la importancia que ha cobrado esta tendencia, el consumidor es quien crea la comunicación de la marca.
Ayer, Doritos. Hoy, Pepsi le pide a sus consumidores que diseñen a su gusto las latas del producto. El diseño ganador saldrá en 500 millones de latas de Pepsi en EE.UU.
http://www.designourpepsican.com/
Diana Meinhardt
lunes, abril 09, 2007
Pepsi se une a la tendencia
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