La marca deportiva Adidas y la cadena de tiendas Foot Locker han reunido a los siete mejores grafitteros del mundo en el proyecto End-to-End: una colección de ropa, calzado y accesorios en la que quedarán plasmados sus diseños más allá los muros de las calles.
Para promocionar la colección las dos firmas han organizado un tour que llevará al denominado bus End-to-End a diferentes puntos de Europa. Además, la colección cuenta con su propia web, http://www.endtoendproject.com/, en la que se pueden ver distintos vídeos de los momentos creativos, además de conocer la colección, descargarse contenidos… A mí me parece una excelente iniciativa para conectar al consumidor con lo urbano.
Maitane (Taty) Bilbao.
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3 comentarios:
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