Nos lo comento en una reunión ayer nuestro amigo y asesor de arquitectura de marca Ewald, así que decidimos buscarlo para compartirlo
Interesante propuesta de marca de Pepsi, Cambiar su marca...
Si, así de agresivo, comenzó en Argentina hace unos meses y ahora los españoles, es que pepsi, en diferentes segmentos sufre de transformación en su nombre, por ello la marca decidió incluir a las minorías y decirle, llámalos como lo llames...
El Argentino
El Español
La campaña española tuvo un viral... muy malo porcierto
¿Será que veremos la versión venezolana... Peisi?
Jhon 33
miércoles, febrero 10, 2010
Pecsi o Pesi o Peisi o Pepsi
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