El objetivo de quienes trabajamos en publicidad es claro: lograr la atención de los consumidores...
Para alcanzar esta meta nos valemos de múltiples herramientas y de vez en cuando surge una tendencia a partir de ellas; ese es el caso del shockvertising. Esta tendencia busca asustar y ofender a los consumidores al trasgredir valores sociales o costumbres.
Diana Meinhardt
lunes, diciembre 14, 2009
Shockvertising
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1 comentario:
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